The Hindu | Football World Cup kicks off merchandise sales frenzy

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The Hindu | Football World Cup kicks off merchandise sales frenzy

The FIFA World Cup has not only brought excitement to football fans but also to retailers who are cashing in on the frenzy. Despite India not featuring in the World Cup, there has been a jump in Indians travelling to Russia, the host nation, as well as in the sales of jerseys, footballs and other game-related merchandise.

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